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Unicorn - The ideal choice of stationery

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About Us
About Us
About Us

About Us

Heelee Enterprise (M) Sdn Bhd was incorporated in Malaysia in 1991, to provide a complete range of high quality yet affordable stationery products in the South East Asia region. HEELEE occupies our own warehouse located at Balakong, Selangor. The company created our own homebrand “UNICORN” in 1996. Since then, the core business has been firmly rooted in the wholesale and export of stationery products.

HEELEE distributes to over 500 dealers nationwide. Together with authorized supplier, the company covers more than 5,000 items of stationery products in this industry. Furthermore, with constant product innovations combined with a strong sense of environment consciousness have allowed the company to carry a range of approximately 3,500 own brand products that are functional, fashionable and offers good value. These consist of writing equipment, paper products, office equipment and colouring tools. HEELEE has gained recognition and built its reputation amongst its clientele who are predominantly hypermarkets, supermarkets, leading bookstores, schools and chain stores.

HEELEE continues to dedicate ourselves to provide retail solutions by focusing on product requirements and service excellence. Hence, the UNICORN brand can now be seen on display at most major department stores throughout Malaysia. The success of UNICORN brand that continues to this day sets a solid foundation for the company’s continued advance in stationery industry.


HEELEE has established itself as a trusted brand in Malaysia since its inception in 1991, the range of stationery products have expanded extensively that the company is today able to meet consumer’s need with the convenience that suits their hectic lifestyles.




“To exceed expectations in providing quality products and services”



To be a leader in stationery markets that provide the most cost effective and efficient service to our valuable clientele.

Our mission is founded on these values:
• Customer satisfaction is our first and foremost priority
• Affordable prices, high quality products and services, settingstandards of excellence

• Innovation and environmentally must be actively sought after as a means for growth for the future



HEELEE prominent UNICORN logo is simple and easily identifiable.

The range of products is synonymous with quality and offers great value to customers.

The market ranking of UNICORN is testimony of

customer acceptance and acknowledgment of the brand. 

unicorn logo 


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